John H. Pryor, one of the leading experts in higher education research, applies his unique set of skills and knowledge to provide clients with useful and actionable results.

Connect with John to discuss your organization’s needs

“What sets John Pryor apart is his ability to generate the kinds of questions that elicit meaningful, actionable responses. He has a unique talent for translating broad goals into surveys that reveal what really matters. John also understands the bigger picture—whether it’s for an institutional study or a project like my book Dream School, he knows that data alone isn’t enough. He designs surveys with an eye toward the headlines and stories that clients ultimately need to tell. Working with John means ending up not just with numbers, but with insights that resonate."

Jeffrey Selingo
New York Times bestselling author and special advisor to the president, Arizona State University
"We recently completed a 'brand' survey project with John Pryor that has delivered sharper insights and more actionable results than any similar effort we’ve seen in any previous market surveys. John’s approach was impressive. He started the process by listening and prodding stakeholders to understand their priorities. His construction of the instrument was masterful. The way he framed, ordered, and worded the survey items was brilliant. The result is a data-driven picture that will directly inform how we position ourselves in a competitive marketplace."

Mary B. Hawkins
President
Bellevue University
“…one of the country’s leading educational researchers: John Pryor. He talks about his research and others that have found that where a child goes to college matters so much less than we think, and what actually matters, what actually leads to the career success and wellbeing we want for them is how they go to college.”

Jennifer Breheny Wallace
Bestselling author of “Never Enough”