You can change what you can't measure. But you might not be as effective at that change if you don't measure it somehow.  My career in higher education has, for 25 years, focused on conducting research and evaluation in order to provide information for decision makers at colleges and universities.  At the local level, at Dartmouth, I created the office of student affairs planning, evaluation, and research.  I worked with faculty, administrators, and trustees at all levels of the spectrum of change.  Starting with defining and refining the basic question, conducting research through surveys, focus groups, interviews, and observation and refining what we know, we then create ways to measure if we were successful in making change happen.