We hear all the time that getting a good job after college is a primary factor for students and their parents in deciding where to go for college. One assumption has been that this deciding factor in college choice is tied to better incomes from those better jobs. But a recent survey suggests that money might not be as big a factor than some think.

A survey Jeff Selingo and I did with parents of high school or college students asked them what they hoped college would provide for their child by rating 16 different potential factors on importance.